Personal data is information about a specific or identifiable natural or legal person. Basically, we differentiate between personal data that you collect yourself on the website and personal data that is automatically collected via cookies and other session and interaction data.
Personal data, which are collected by you are, for example, first name, name, company, address, telephone number, e-mail address, date of birth and all inventory data that you ELPUMPS when ordering through the webshop, when registering a customer account, with the newsletter Registration, participate in a raffle and / or make a request to our customer service respectively.
In addition, when you visit our website, general information is automatically collected. These include, for example, your IP address, the websites you visit, the date and duration of the visit, the browser and operating system types used and the website from which you visit us. This information is technically necessary to correctly deliver the contents of web pages requested by you and is mandatory when using the internet. They are especially processed for the functionality, security and optimization of the website. This data is stored anonymously so that the assignment to specific or identifiable persons is excluded from the outset.
We store and process your personal information for as long as necessary to achieve the purpose of its collection or as required or permitted by law. Your personal data will then be deleted or anonymised from our systems so that you will no longer be identifiable.
We provide the necessary technical and organizational security measures and protect your personal data appropriately against unauthorized access and misuse.
During transmission, we protect your data through an encryption process (eg SSL) over HTTPS. In addition, we secure our servers by means of firewalls and virus protection, regularly create back-ups and work with role and authorization concepts.
Our employees are obliged to comply with the applicable data protection regulations when handling personal data.
You can deactivate the storage of cookies in your browser settings, in whole or in part, or you can display a warning before accepting a cookie. So you can decide for yourself whether you want to allow cookies or not and whether your visit to our website will be tracked. In addition, you can always delete the cookies that have been set by our website. We point out, however, that after deactivation you may not be able to use all functions of our website.
). The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google information. A transfer of this data by Google to third parties takes place only due to legal regulations or in the context of order data processing.
By using our web pages, you agree to the processing of the data collected about you by Google and the manner described above, the data processing and the stated purpose.
By means of a browser plug-in you can prevent the collection of the data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google. Link to the plugin:
Using the Google Tag Manager
The Google Tag Manager a free tool with which snippets of code, so-called "tags" managed and incorporated into the website. This facilitates the implementation of Google Analytics and possibly other tools. The Tag Manager itself is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which in turn may collect data. For more information about terms of service and privacy, visit
Use of social plugins
Our website uses third party social plugins, e.g. from Facebook or Twitter. The plugins are labeled with the logo of the provider and may be e.g. Like buttons or a Twitter button.
If you visit pages on our website that contain such a plugin, your browser establishes a direct connection to the provider's computers. The content of the plugin is transmitted from the offering side directly to your browser and incorporated by this into the website. By integrating the plugins, the provider receives the information that you have accessed our website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins - for example, click the "Share" button - the corresponding information is transmitted directly from your browser to the provider and stored there.
If you do not want the provider to collect data about you via our website, you must log out of the provider before visiting our website. Even in the logged-out state, providers use the social plug-ins to anonymously collect data and set a cookie. If you log in to the provider at a later date, this data can be assigned to your profile.
If you do not want providers to collect information about you through these cookies, you can choose to block third-party cookies in your browser settings. Then the browser does not send cookies to the server for embedded content from other providers. With this setting, other features of our website may not work.
Use of YouTube
YouTube videos are included on our website. The videos are stored on the video platform YouTube but can be played directly on our website. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our sites that has a YouTube video on it, it will connect to YouTube's servers. It tells the YouTube server which of our pages you've visited. Furthermore, YouTube can store various cookies on your device. With the help of these cookies, YouTube can receive information about visitors to our website. This information will u. a. used to capture video statistics, improve usability, and prevent fraud. The cookies remain on your device until you delete them. If you are logged in to your YouTube account, YouTube will allow you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
Using Google Maps
To better show the locations of our specialty centers, we use the Google Maps service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, on our website. By using our website, you consent to the collection, processing and use by Google, one of its agents, or third parties of the information collected and entered by you.
Usage-based online advertising / remarketing
Our website collects and processes anonymously information about your usage behavior (such as which main and subpages you visited during your visit and which products you were interested in). We use this information to serve you interest-based advertising and provide added value. To record your usage behavior, a cookie is stored on your computer and matched with the corresponding pixel on our website. In order to optimize advertising based on your interests, we use the tools listed below permanently or temporarily and work with the following providers. This information is stored using a pseudonym (a non-personalized, numeric ID number) so that personal identification is excluded.
For data collection to deliver usage-based online advertising, we use the following tools and providers.
Google AdWords conversion
Google Dynamic Remarketing
DoubleClick Floodlight, a service provided by Google
Facebook Custom Audiences
You have the opportunity to register for our free newsletter on our website. The newsletter may contain news, offers, advertising, product information and contests. To subscribe to the newsletter, we only need the e-mail address. The further information is voluntary.
You will only receive the newsletter if you actively sign up for this service via a double opt-in. For this you will be sent an e-mail after logging in, giving you the opportunity to confirm your registration. You can unsubscribe from the newsletter at any time. In every newsletter you will find the link «unsubscribe newsletter».
Sweepstakes, competitions and similar promotions
On our website we offer you the opportunity to participate in sweepstakes, competitions and similar promotions. To process these actions, personal data such as e-mail address, first and last name, full address and, if necessary, further data necessary for the action can be collected and processed.
The personal information that you provide to us as part of such an action will only be used for the purposes of determining winnings, notifying you or sending your winnings. The transfer to third parties does not take place.
If, in the context of such an action, the registration for the newsletter, the collected data for the purpose of newsletter delivery will continue to be used after the expiration of the action. Unless you decide at a later date to unsubscribe from the newsletter.
You have the opportunity to follow us on Facebook and mark our Facebook fan page (
with "like it". The use of this Facebook page may be associated with the processing of personal data. On this Facebook page, we only process personally identifiable information when you interact with our Facebook page, e.g. if you leave a comment, click a Like button or send us a message. You may revoke your consent at any time with future effect by deleting the comment or its content. A revocation does not affect the legality of the processing carried out on the basis of the consent until the revocation.
Next, we analyze the views and interactions on our Facebook page. For this purpose, Facebook uses user profiles and provides us exclusively with anonymous data. When using and accessing our Facebook page, your personal data may also be processed by the operating companies of "Facebook". These include Ireland-based Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, and US-based Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025.
Links to other websites
Our website contains links to, as well as images and embedded video content from third party websites. This privacy statement does not extend to other providers. We have no influence on the fact that their operators comply with the data protection regulations and therefore assume no responsibility for the accuracy, timeliness and completeness of the information provided there.
Billpay’s/Klarna’s payment options
In order to be able to offer you Klarna’s payment options and to assess whether you qualify for their payment options and to tailor the payment options for you, we will pass to Klarna certain aspects of your personal information. General information on Klarna you can find
here and on BillPay here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s and BillPay’s privacy notices.
Transfer of data to third parties
We will disclose your information to third parties as necessary for order processing (for example, for delivery) or they will process the data for us as part of a commissioned contract. In addition, external service providers are assigned instructions in order, among other things, to operate the website or to send letters or e-mails. All external service providers receive personal data only to the extent necessary to provide the specifically agreed service. A transfer of the data to uninvolved third parties does not take place, unless we are obliged to disclose and transmit the data legally or through judicial decisions.
Right of revocation and inspection
You are entitled to object to the storage of your personal data at any time, provided that contractual matters or legal reasons do not contradict this. Upon request, you will receive free information about the data you have stored. Furthermore, you have the right to correct, delete or block your data. Under certain circumstances, deletion may be precluded by statutory provisions, in particular with regard to data for billing and accounting purposes. The data will be deleted as far as and as long as the storage for the aforementioned reasons is not required. In addition, you have a right of appeal to the responsible data protection supervisory authority. For any requests related to your personal information, please contact us by email at